Toys Market Environment In China

The number of young kids under the age of 14 and infant, toddler and preschool in China is over 300,000,000, accounting for 25% of the whole population. Among them 80,000,000 live in the city, which form a large numbers of toy consumption. Especially in recent years, parents identify with the concept that toys can enlighten children on their intelligence, moreover, majority of modern families in China only have one child, parents are willing to spend on their child. Although according to the official statistic, the toy sales in mainland of China are no more than 2,000,000,000 dollars in 2006, it is estimated by people in this industry that the actual market demands should be 9,000,000,000 dollars. People in this industry believe that the forecast demands of Chinese t View the rest of this article