Although I have never read the book 'Men are from Mars, Women are from Venus', by Dr. John Gray, I believe it compares the thought processes of men and woman to those of Martians and Venetians (people from Venus not, in this case, Venice). The idea being that Martians and Venetians are totally different, likewise, both human genders should be regarded as totally different. To understand each other they should each try to realize that these differences exist and then learn to understand one and other better.
Well I would like to borrow that concept and take it into our business world. When trying to market your product and services, or when you are thinking of new ideas for your business, think like a Martian. Imagine you have no idea how humans think or behave yet View the rest of this article
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