by Karon Thackston © 2007, All Rights Reserved
You have one, whether you know it or not. Everybody does. There is something unique about your business; you just have to discover what it is. And therein lies the problem. Most business owners and managers don't understand how to create a truly unique selling proposition (USP). There are specific criteria to consider in order to get your message across clearly and succinctly.
1. Define Your Uniqueness - Just as the name suggests, a "unique" selling proposition must explain how your company or offer is unique. It's easy if you have a product that's new to the marketplace. Everything about it is unique. But what about those companies that have been around for qui View the rest of this article
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