Mortgage Leads, Selling Over the Telephone

When a loan officer or mortgage broker purchases a mortgage lead from a mortgage lead company, their very next step is to call the customer. This is not as easy as it sounds, because we all know you never have a second chance to make a first impression. So you want to be prepared before you make the call. By being prepared I mean have a few mortgage products you want to go over with the customer that you believe will meet their needs based off of what information you were given on the mortgage lead. Also, mortgage lead companies will sell their mortgage leads up to as many as five times. So, you may end up running into some challenges if the customer is already working with another loan officer. Or, perhaps they have even lost their nerve. Here are a few scenarios yo View the rest of this article