Can Your Internet Business Learn Anything From McDonalds? Copyright © Robbie Fanucchi http://www.RJFanucchi.com I was taking a road trip with my wife, cruising down highway 101 towards Monterey, California, when the sight of glowing yellow arches reminded me of my past days as a salesman in Hawaii. My former sales manager was fond of quoting McDonald's founder, Ray Kroc, who was renowned for claiming that he was in the real estate business, not the hamburger joint business. What did Ray Kroc mean by this? For him, success was about strategically placing his hamburger joints. He wisely realized that if he monopolized as many highway exits across America as possible, people would flock in droves. He hit on something big. View the rest of this article
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment