Monday, October 29, 2007

The "Why Not Factor", Your Secret to Success

The Why Not Factor Your Secret to Success
by
Chuck Groot
By Chuck Groot
Let's go on a little flight of fancy. Let's go car shopping. Now usually when you go car shopping you start with a budget in mind, don't you? You go from dealer to dealer, trying to get the best deal that you can, but what really sells you in the end? Is it the value? Is it the price? Is it the features?
Try as you might, emotions always come into play, you buy the car that looks the best, feels the best, and you look the best in it -don't you?
Put yourself in your clients' shoes. What are they looking for, the cheapest price, unmatched packages, exceptional quality, or the photographer showing incomparable quality? Naturally, they will tell you, all of the above!
But in real View the rest of this article


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