Keyword Use That Goes Beyond the Search Engines

by Karon Thackston © 2006, All Rights Reserved

It seems to be a single-sided debate. When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. In fact, even the mainstay of SEO copywriting (keywords) is based on a need to spur visitors along as they work through the information on your site. If you want truly effective SEO copy, you'll take time to learn that keyword use goes beyond the search engines.

Let's go offline for a moment. Go get your telephone book. If you were going to conduct a search for, say, an office desk, how would you go about it? You'd look in the Yellow Pages™ under office furniture. Next you'd drill through the ads in sear View the rest of this article