Wednesday, October 24, 2007

Quality Over Quantity Crucial In Growing Your Opt-In List

Copyright © Robbie Fanucchi
http://www.RJFanucchi.com
You've heard it many times: quality over quantity. This is certainly true in the field of e-mail marketing.
Soliciting through e-mails is recognized as a successful marketing strategy that can provide a boost to your website traffic. However, many people handle e-mail campaigns in a manner that becomes detrimental to their Internet business. You see, many believe in growing their list by any means neccessary. They mistakenly think that the bigger the list, the bigger the profit. This is only true if you put in the work to grow a legitimate targeted e-mail list.
However, many fall into the trap of buying big opt-in lists. From the surface, this may seem like the easiest and fastest way to get contacts. View the rest of this article


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