BMW Mini retains the success formula

Masterful – that's how auto critics describe BMW in connection with the manner by which it guides its Mini premium cars to achieve success in the auto market share.

From its inception in 2001, Mini has already made money. The latest lineup of Mini, which will go on sale this month in Europe to be followed by the United States, is expected to deliver stable profit chain.

According to Dresdner Kleinwort, Frankfurt, Germany-based investment banker, “Mini earned net income of $148 million in 2003 for its owners BMW, progressing steadily to $185 million in 2005 and is likely to reach $260 million in 2007.” Mini started with modest sales target. On its initial years, the target was 100,000 per annum. Then, the number drasti View the rest of this article