THE POWER OF BEING THE BRAND (PART2) - by Michelle van der Heyde

THE POWER OF BEING THE BRAND (PART 2)
- by Michelle van der Heyde
We have already established that "brand" can also be defined as the recognition and personal connection that forms in the hearts and minds of your customers and other key audiences through their collective experiences with your brand (at every point of contact). Ideally the brand that emerges is a positive one, leading to trust, loyalty and advocacy for your offerings, increasing shareholder value and establishing long-term advantage in the marketplace. [Partial Info by (allaboutbranding.com)]
Are you the new brand on the block? Info by (allaboutbranding.com)
When building a new brand, the following four disciplines can be viewed from 1- 4 as sequential phases of development. However, w View the rest of this article