Buying multimedia these days is a confusing process. When you want a sight-and-sound program to tout your company in person or on the web, what do you ask for? Probably a ?Flash? or a ?PowerPoint?. Problem is, that?s putting the cart before the horse.
Today?s audiovisual world is filled with possibilities?some are found in the way shows are shown; others in the way they are created. One thing should be sure-- video will be a part of your presentation?at least if you want to make a real splash.
This article looks at the multimedia/video/presentation buying process and offers ten considerations you need to make to successfully commission?or produce?your next major audiovisual communication. I hope you will adopt them.
1. Flash? PowerPoint? Video? Don?t View the rest of this article
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