Best Small Business Idea -- It's All About You

Getting More Focused -- It?s All About You
Jeanna Pool from Catalyst Creative writes a great ezine on marketing each month. In January she shared 5 Great Marketing Tips for 2006. Number 1 was ?Stop Focusing on You?. She declares 2006 the year of the client and exhorts you to focus totally on your clients and their needs. I think she?s right on. And I think she?s completely wrong. Why right and wrong?
Because if you?ve been in business for awhile and have great products and great services and aren?t getting the results you want, you may be too focused on your clients and not focused enough on yourself. Last week, I encouraged your to revisit your vision of your business and ask yourself why you started your business in the first place. Now I want you to focus View the rest of this article